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Advanced Sales And Marketing

General Course Information

Two (2) days

Course Overview

The Advanced Strategies for Sales and Marketing course is a Two (2) days comprehensive and immersive course designed to equip participants with cutting-edge techniques to excel in the competitive world of sales and marketing.

This course delves into advanced sales methodologies, empowering participants with consultative
selling skills, adapt objection-handling techniques, and the ability to navigate complex sales scenarios with finesse.

On the marketing front, the course explores innovative strategies, from social media marketing and influencer collaborations to data-driven decision-making. Participants will gain hands-on experience on harnessing the power of digital platforms for customer engagement and brand promotion. Through an interactive workshop, real-world case studies, and dynamic discussions, participants will develop expertise in creating impactful marketing campaigns and executing strategic sales initiatives.

By the end of the course, participants will be equipped to drive revenue growth, enhance brand visibility, and foster long–term customer relationships using the latest advancements in sales and marketing strategies.

Target Audience

This course is intended for, but not limited to all individuals who directly or indirectly work with external customers and other stakeholders. Business owners and entrepreneurs can also benefit from this course. Participants should at least be operating or aspiring to operate at a salesperson capacity level at their organization and in any sector of the economy.

Learning Objectives

By the end of this course Participants should be able to;

  • Apply advanced sales techniques,
  • Explain the sales psychology and persuasion,
  • Explain the sales automation and customer relationship management (CRM) integration,
  • Elaborate on the negotiation mastery in sales,
  • Demonstrate the ability to make sales using account-based selling,
  • List digital marketing techniques,
  • Explain how to attain content marketing excellence,
  • Explore data-driven marketing,
  • Comprehend influencer marketing and partnerships,
  • Apply customer retention strategies and
  • Discuss ethical marketing and sustainability.

Content Covered

  • Advanced Sale Techniques
  • Sales Psychology and Persuasion
  • Sales Automation and Customer Relationship Management (CRM) Integration
  • Negotiation Mastery
  • Account-Based Selling
  • Digital Marketing Techniques
  • Content Marketing Excellence
  • Data-driven Marketing
  • Influencer Marketing and partnerships
  • Customer Retention strategies
  • Ethical Marketing and Sustainability

Delivery Method

  • Lectures and Discussions
  • Videos, individual and group activities
  • Case studies
  • Presentations

Assessment Method

  • Self-assessment,
  • Quizzes
  • Group discussion and peer evaluation,
  • Role-playing exercises,
  • One–on–one feedback sessions

Course Schedule

Day: 1

  • Advanced Sales Techniques
  • Sales psychology and Persuasion
  • Sales Automation and CRM Integration
  • Negotiation Mastery
  • Account-Based Selling

Day: 2

  • Digital Marketing Tactics
  • Content Marketing Excellence
  • Data-Driven Marketing
  • Influencer Marketing and Partnerships
  • Customer Retention Strategies
  • Ethical Marketing and Sustainability

Delivery Method and Facilitation Strategies

Interactive face-to-face training and the use of discussions and scenarios centered around the participants’ day-to-day work operations will be used in the facilitating of this course, to enhance the participant’s comprehension.

Where applicable case studies or activities illustrating key concepts or techniques in sales will be used to assist Participants to integrate the knowledge shared with them.

To ensure that the problem-solving and critical thinking of participants are applied where applicable, role plays depicting day-to-day sales scenarios in the workplace will be used during the workshop.

Certification

Delegates will be provided with a “Certificate of Attendance” on successful completion of this course. To obtain a certificate, participants will be required to be in attendance for the entire duration of the course. A certificate of attendance will be issued by the Botswana Institute of Banking and Finance.

Instructor Profile

  • A Degree in Marketing or equivalent
  • A minimum of three years training experience
  • Eligible facilitators must be registered with BQA

Recommended Learning Resources

  • Advanced Sales and Marketing Trainee Manual

References

  • Deiss, R. (2020). Invisible Selling Machine. Entrepreneur Press.
  • Frier, S. (2020). No filter: The inside story of Instagram. Simon and Schuster.
  • Godin, S. (2018). This Marketing: You can’t be seen until you learn to see. Portfolio/Penguin.
  • Kingsnorth, S. (2020). Digital Marketing Strategy: An integrated approach to Online Marketing. Kogan page.
  • Tzuo,T, et al. (2018).Subscribed: Why the Subscription Model will be your Company’s
    Future- and what to Do about it. Portfolio/Penguin.
  • Weinberg, M. (2019). Sales Truth: Debunk the Myths. Apply powerful Principals and win more new Sales. Harper Business.
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