COURSE OVERVIEW
The Sales and Marketing Mastery is a three (3) days course designed for participants to sharpen their skills, stay ahead of industry trends, and drive significant business growth through strategic sales and marketing initiatives. This course provides participants with an immersive learning experience, focusing on the integration of sales and Marketing techniques for business growth and customer engagement. Over the three days, participants will delve into key areas of data-driven marketing and strategic alignment.
This course also puts emphasis on the importance of aligning sales and marketing efforts, enabling participants to create cohesive customer experiences and drive impactful business outcomes. After completion of this course participant will be equipped with the knowledge and skills to navigate complex market landscapes, develop effective marketing campaigns, optimize sales processes, and foster long term customer relationships.
TARGET AUDIENCE
This course is ideal for Sales professionals, Marketing professionals, business development executives, entrepreneurs, and anyone seeking to enhance their skills in both the Sales and Marketing domains.
LEARNING OUTCOMES
By the end of the Course Participants should be able to:
- Explain the fundamentals of sales
- Apply the sales funnel concept to marketing.
- Explain effective sales techniques and communication skills
- Analyze consumer behaviour
- Elaborate on the use of sales tools and technology
- Apply effective sales negotiation skills
- Explain sales ethics and the importance of compliance
- Demonstrate time management as sales professionals
- Articulate techniques for closing sales and deal closure
- Demonstrate customer service excellence in engaging with customers
- Explain marketing principles
- Apply market research and demonstrate consumer insight
- Explain E-commerce and use online marketplaces.
- Describe the digital marketing fundamentals
- Explain data analytics and ensure marketing ROI
CONTENT COVERED
- Introduction to Sales
- Understanding the sales funnel
- Sales techniques and communication skills
- Understanding Consumer Behaviour
- Sales tools and Technology
- Sales negotiation skills
- Sales ethics and Compliance
- Time Management for Sales Professionals
- Closing techniques and deal closure
- Customer service Excellence
- Understanding Marketing Principals
- Market Research and Consumer Insight
- E- Commerce and online marketplaces
- Digital marketing fundamentals
- Data Analytics and marketing ROI
DELIVERY METHOD
- Lectures and Discussions
- Videos, individual and group activities
- case studies · Presentations
ASSESSMENT METHOD
- Self-assessment,
- quizzes,
- group discussion and peer evaluation,
- Role playing exercises,
- one-on –one feedback sessions
DELIVERY MODE AND FACILITATION STRATEGIES
- Lectures and Discussions
- Videos, individual and group activities
- case studies
- Presentations
CERTIFICATION
Delegates will be provided with a “Certificate of Attendance” on successful completion of this course. To obtain a certificate, participants will be required to be in attendance for the entire duration of the course. A certificate of attendance will be issued by the Botswana Institute of Banking and Finance.